Project Evaluation

NOTE TO TUTOR, the final outcomes shown below feature the copy "1350- tailored by Umbro," as required by the brief. This copy is missing on the files I submitted to the hand-in folder, due to an error on my part where I submitted the wrong files.

Overall, I am thoroughly happy with the Ad campaign I have produced. While some aspects of the campaign could perhaps be a little better, I am fairly confident with how I have portrayed the themes. The only things I would change about my campaign looking back, are the use of brand logos. While I am most happy with how I have designed the Nike spoof poster, I think the Reebok poster, in terms of imagery, is perhaps the weakest, mainly because it is only the brand name I have changed, whereas the brand marque has remained the same, so it could be seen as an actual Reebok poster, although I think due to the copy I have placed on the poster & the inclusion of the Umbro logo are enough to get the message across that this, and the rest of my posters in my campaign, are "Anti-every-other-brand." Looking at my campaign I think it succeeds in appealing to the 18-24 demographic, as this age group can relate to the language used, and also with the brands being spoofed in the campaign, so this empowers the audience as they can relate to what is being shown. The only problem I have with my campaign is that I don't think it really puts a lot of emphasis on the "1350" theme. While this theme is clearly visible in the copy, I think the actual concept needed a little work, perhaps done a different way it would have ticked every box, but I think the way I have put across my ideas visually only brushes the surface of the "1350" theme. Other than that, I am very happy with my outcomes.

Final Outcomes

So, here are my three final poster advertisements. As seen in the image, I have gone for three memorable mottos or slogans for each poster. "Don't Do It" as opposed to "Just Do It" for Nike, "Rethink" as opposed to Reebok, and "Three Stripes And You're Out" for Adidas. I'm hoping I've made these different enough, even through using some other brand logos, that they look more like spoofs or plays on other brands as opposed to actual adverts for them. The accompanying copy to each motto is the same throughout each poster to provide a unified look & the copy reads "You've got 90 minutes to show your skill on the pitch & 1350 off it. Don't look a mug. Choose Umbro A-Frame." I've done this to focus on the "1350" theme of the whole ad campaign, using the kind of talk the 18-24 year old demographic is familiar with & uses, while at the same time tying in the accompanying copy to the slogans themselves, by "Not doing it" or "Rethinking" you're not choosing other brands, you're choosing Umbro, and you don't want to "look a mug" wearing other brands, such as Nike, Reebok & Adidas.

Finalising Ideas

Since my ad campaign is mainly focused round spoofing other brands, I've decided to choose the "Big Three" brands to make fun of in my posters. I've twisted the Nike spoof round enough so that it looks like a spoof rather than an actual Nike ad, same with the Reebok poster, but when it came to the Adidas poster, I struggled a little, at least imagery wise. I've stuck with the "Three Stripes & You're Out" motto as that definitley works, but I tried placing the Adidas logo on the poster & it just looked like an Adidas campaign, so I've come up with an image that plays on the iconic Adidas three stripe logo, but also keeps with the theme of avoiding other brands & only choosing Umbro. That is the image shown here, a simple red circle with a red line through it, commonly seen on road signs, or to show something is banned or forbidden. In this instance, I've added three lines instead of just the one, in order to create a sort of visual pun, without prominently featuring the Adidas logo. This works in my opinion as Adidas don't just used their iconic logos anymore, they also use 3 simple straight lines, so the audience should be able to recognise this instantly.