Thursday 7 April 2011

Final Outcomes

So, here are my three final poster advertisements. As seen in the image, I have gone for three memorable mottos or slogans for each poster. "Don't Do It" as opposed to "Just Do It" for Nike, "Rethink" as opposed to Reebok, and "Three Stripes And You're Out" for Adidas. I'm hoping I've made these different enough, even through using some other brand logos, that they look more like spoofs or plays on other brands as opposed to actual adverts for them. The accompanying copy to each motto is the same throughout each poster to provide a unified look & the copy reads "You've got 90 minutes to show your skill on the pitch & 1350 off it. Don't look a mug. Choose Umbro A-Frame." I've done this to focus on the "1350" theme of the whole ad campaign, using the kind of talk the 18-24 year old demographic is familiar with & uses, while at the same time tying in the accompanying copy to the slogans themselves, by "Not doing it" or "Rethinking" you're not choosing other brands, you're choosing Umbro, and you don't want to "look a mug" wearing other brands, such as Nike, Reebok & Adidas.

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