NOTE TO TUTOR, the final outcomes shown below feature the copy "1350- tailored by Umbro," as required by the brief. This copy is missing on the files I submitted to the hand-in folder, due to an error on my part where I submitted the wrong files.
Overall, I am thoroughly happy with the Ad campaign I have produced. While some aspects of the campaign could perhaps be a little better, I am fairly confident with how I have portrayed the themes. The only things I would change about my campaign looking back, are the use of brand logos. While I am most happy with how I have designed the Nike spoof poster, I think the Reebok poster, in terms of imagery, is perhaps the weakest, mainly because it is only the brand name I have changed, whereas the brand marque has remained the same, so it could be seen as an actual Reebok poster, although I think due to the copy I have placed on the poster & the inclusion of the Umbro logo are enough to get the message across that this, and the rest of my posters in my campaign, are "Anti-every-other-brand." Looking at my campaign I think it succeeds in appealing to the 18-24 demographic, as this age group can relate to the language used, and also with the brands being spoofed in the campaign, so this empowers the audience as they can relate to what is being shown. The only problem I have with my campaign is that I don't think it really puts a lot of emphasis on the "1350" theme. While this theme is clearly visible in the copy, I think the actual concept needed a little work, perhaps done a different way it would have ticked every box, but I think the way I have put across my ideas visually only brushes the surface of the "1350" theme. Other than that, I am very happy with my outcomes.
Thursday, 7 April 2011
Friday, 25 March 2011
Wednesday, 23 March 2011
Just in case the whole "Reebok-Ret*ard" slogan doesn't really work (which it probably wouldn't in the real world of advertising) I've come up with an alternate slogan; Rethink. Once again though before finally deciding on a slogan for this one, I'll need a bit of tutor input to steer me in the right direction... Get ready for a flurry of blog posts on Monday once I have a clear idea in mind.