Banned Umbro Commercial

Here's a pretty funny, but apparently banned Umbro advertisement. It just goes to show that Umbro really do define football gear.

Appealing Imagery...

Looking into other footwear manufacturers, such as Reebok for example, I can see why some of their ad campaigns are so successful...
The use of rather appealing imagery to promote the "Easytone" range would obviously be a big hit amongst both genders, women would look at this advert & be suckered into purchasing these shoes to get a pretty fine backside & the lads would just ogle over the poster, not particularly with the intent of buying them for themselves but maybe for their wives/girlfriends. In regards to the ad itself, I like the context in which the shoes are being advertised, this is something I would like to incorporate into my own ad campaign. The surroundings are very relaxed, laid back & give the impression these shoes can be worn where ever, whenever, which is exactly what I want to put into my posters to promote the "A-Frame" range.

Umbro's Approach

From what I gather, most footwear advertisements, particularly those centred around football, regardless of the manufacturer, always tend to play on the football factor. Reading the brief, it looks like Umbro want to promote this new range of footwear not just for footballers/football fans. Umbro are very well known for their football products, and have been for many years, and as previously mentioned, their prior ad campaigns tend to be aimed more towards a football audience, so creating a new ad campaign that strays away from that may bring something refreshing to the brand & offer up a new perspective.

Supporting Visuals

After downloading the brief pack for the Umbro project, I found a folder full of supporting visuals, these high-res images are going to be useful for whatever design I decide to do. More than likely I will be going with a poster campaign, even in today's world of the internet, iPads & other gadgets & gizmos, I still think poster campaigns are one of the best ways of promoting & advertising. There are a number of possibilities in terms of what I can produce, and these visuals are going to help in a big way!

Choosing a Brief

After several discussions during sessions & spending way too long trying to decide on a brief to work on, I've decided to go with the Open Advertising "Umbro" brief. I can honestly say none of this years D&AD briefs have really jumped out at me with the "wow" factor needed to really want to pursue a brief, but due to the fact this brief is an open one, I feel like I have a number of opportunities as to what I can produce in the way of an outcome.

Let the fun begin... Again!

This is my first post regarding this years D&AD Project briefs, I'm still undecided as to which brief I'm going to choose, but I have narrowed it down to the Umbro & Aviva projects, as these are the only projects that particularly appeal to me, none of the other briefs provided me with the usual creative spark I tend to get when scanning through a project outline.