From what I gather, most footwear advertisements, particularly those centred around football, regardless of the manufacturer, always tend to play on the football factor. Reading the brief, it looks like Umbro want to promote this new range of footwear not just for footballers/football fans. Umbro are very well known for their football products, and have been for many years, and as previously mentioned, their prior ad campaigns tend to be aimed more towards a football audience, so creating a new ad campaign that strays away from that may bring something refreshing to the brand & offer up a new perspective.
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