After several discussions during sessions & spending way too long trying to decide on a brief to work on, I've decided to go with the Open Advertising "Umbro" brief. I can honestly say
none of this years D&AD briefs have really jumped out at me with the "wow" factor needed to really want to pursue a brief, but due to the fact this brief is an open one, I feel like I have a number of opportunities as to what I can produce in the way of an outcome.
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