Although this advertisement is somewhat of a contradiction to what I aim to do for my own ad campaign, I thought the use of imagery, and the contradiction that the imagery itself conveys was rather effective. Once again created by design agency Aldea Santiago, this particular ad (and the series that follows it, have a look at them here:
HERE) shows groups of people playing football, but on or in other sporting venues such as an empty swimming pool, tennis court & basketball court, which I think is really effective as it shows how football appeals to everyone. Although as I said, I wanted to avoid any direct football links, I think this ad campaign is one of the most clever & effective I have seen so far.
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