Entering the Design Phase

I'm now confident enough with my idea to push forward with it in terms of design. My main aim, as stated in previous blog entries, is to avoid as many links to football as I possibly can, which means placing elements of Umbro advertising as well as the product being advertised into my campaign. My initial idea was to produce a photography based outcome, showcasing the "A-Frame" shoe in various off-pitch situations, i.e a businessman walking down the street with his briefcase, looking swanky in his suit, but wearing the A-Frames, all in an attempt to show how the shoes are worn off the pitch. After consultation with my tutors, I've decided to set this idea on the back burner & use it as a potential back up in case my new idea doesn't work. My idea now, is to focus on youth culture (clubbing etc) & how appearance means everything. You are often turned away from a club for what you are wearing, so to promote the A-Frames in a positive & fashionable way will encourage people to wear these shoes wherever & whenever. Witty taglines & slogans are also needed, which could be done typographically & the idea of "slagging off" other brands in favour of Umbro is sticking out to me. Lines such as "Three stripes & you're out" & "Don't do it", aimed at brands Adidas & Nike tie into the witty banter shared between brands, and the people that follow them. You are often labeled for the brands you choose to wear, which is something these brands tend to play on & could work well as a design if executed properly.