Tagline Suggestions

The infamous Audi-BMW ad campaign war.

Now I'm going to be taking an almost "pun" approach to my designs, it would be wise to come up with a few suggestions for a slogan or two. In an attempt to form some sort of witty banter amidst my campaign, I thought it would be visually interesting to take aim at opposing brands, similar to how BMW, Audi etc ran similar ad campaigns. My aim is to "slag off" for lack of a better term, other sports brands such as Adidas & Nike, with taglines making a play on words towards other brands' popular slogans, i.e "Don't Do It" as opposed to "Just Do It" for Nike, "Three Stripes & you're Out!", aimed at the Adidas logo etc, etc. Using taglines such as this will appeal the 18-24 year old target audience in my opinion, as they will feel empowered as they "get it" in terms of the joke. They can relate to brand wars, as they themselves are constantly feeling it necessary to keep on top of the latest trends in an attempt to be "in", hence the "Three Stripes & you're out" tagline in particular, making the demographic that these particular Umbro shoes will get them where they want to be in terms of trend.